d expósito & partners Named a PRSA-NY 2018 Big Apple Award Winner

Michelle Maldonado, PR Director at d expósito & partners was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about d expósito & partners’ winning campaign, Cada paso del camino (Every Step of the Way): An AARP Documentary on Latino Family Caregiving, lessons learned and tips for an award-winning campaign.

About the Campaign

“AARP’s Multicultural Hispanic Division wanted to embark on an awareness campaign to really educate the Latino community about caregiving. So many Hispanics are caregivers and it’s just part of our culture. It’s just what we do, but we’re not aware of what resources and tools are out there, so we created a documentary that really showcases a bit of the trials and tribulations but the joys of caregiving as well as emphasizing the tools that AARP has available to them to support them in their journey.”

“The Hispanic community is hungry for information. I mean all brands that are out there really talking are really appreciated. Once AARP is fully understood by the community, it’s embraced and fully utilized.”