D S Simon Media Named a PRSA-NY 2018 Big Apple Award Winner

Mike Bako, Director of Media and Content Strategy at D S Simon Media was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about D S Simon Media’s winning campaign, Shriners Hospitals for Children Wants to Make Sure Your Family Has a Burn-Free Holiday, lessons learned and tips for an award-winning campaign.

About the Campaign

“For this campaign what we’re able to do is create content specifically for a TV audience, specifically for a radio audience, and most importantly for an online audience, that was engaged with our brand’s Facebook page. Which is a completely different audience than one that’s just coming about it from a TV or radio standpoint. The Facebook audience is one that’s very passionate very engaged about the contest, so we created a Facebook Live program and platform specifically designed for an audience that was very passionate about this cause.”

Tips for an Award-Winning Campaign

“Create content that you hope and know will resonate. But also monitor how that content is resonating, how it’s reaching an audience. One way you could do it is if you’re creating something specific for an online audience is to track that data.”