Full Picture Named a PRSA-NY 2018 Big Apple Award Winner

Ariel Nathanson, Vice President of Consulting at Full Picture was interviewed by Douglas Simon, CEO of D S Simon Media. They spoke about Full Picture’s winning campaign, Strange Fruit: Lynching in America, corporate social responsibility and advice for an award-winning campaign.

About the Campaign:

“The song Strange Fruit was an original protest anthem from Billy Holiday and it all tied together with a project that the Equal Justice Initiative spear headed called Lynching in America were they wanted to help consumers, everyday people, understand the connections between the institutionalized equalities that exists today.”

Tips for an Award-Winning Campaign:

“Unless you have a strategy on how your giving back, or what your mission is… you need to have it. So, you need to figure what you stand for and then you need to figure out who you want to tell what you stand for.”