Interfuse Communications Named a PRSA-NY 2018 Big Apple Award Winner

Emily Simmons, Vice President of Brand Marketing was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Interfuse Communications’ winning campaign, Hewlett Packard Enterprise Takes Its Mars-Shot, lessons learned and tips for an award-winning campaign.

“What we did was tell a story about a complex computing technology through the lens of a mission to Mars. And it was a year long campaign that took several forms throughout the year from events to media relations to integrated communications social paid and everything in between.”

“There’s a lot to learn, but at the end of the day this campaign was built on research and insight. And I think that’s what brought us. Some success in the end. You know our strategy and creative was directly derived from that and it was a natural campaign that aligned to their business objectives.”

-Emily Simmons on winning Big Apple Awards in both the Marketing Business to Business in Products and Integrated Communications for Business-to-Business Categories.