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2020 Nielsen Local Watch Report
Local news audience has become younger, more diverse and more informed
Here are some stats that might surprise you:
- Local TV news has 74% more viewers than cable news and 29% more than network news among those aged 25-54
- 64% of those working from home watch local news on a weekly basis
- Black, Hispanic and Asian-American news viewers are the fastest-growing group
- 18-34-year-olds increased TV news consumption 134% during the past year
Finally, given the increased audience, what types of satellite tour subjects are TV producers looking to cover? The list below has that info along with the percentages of TV producers most or very interested in covering that topic:
- Health & Wellness (90%)
- Consumer Goods (79%)
- Holiday Gifts (78%)
- Arts & Culture (75%)
- Education (72%)
- Navigating the Pandemic (70%)
- Fashion (69%)
- Technology (69%)
- Travel (66%)
Need some help getting ready for an interview? D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, dougs@dssimonmedia.com to schedule.
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