PR’s Top Pros Talk… How To Lead Your Team with Purpose-Driven Strategies

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 Roger Bolton, Former CEO of the Arthur W. Page Society and Doug Simon, Founder & CEO of D S Simon Media, engage in a thoughtful conversation about effective leadership practices. With so much external pressure to take a stand on every issue, Roger explains why companies should focus on staying true to their core values. He shares his collaborative approach to decision-making, ensuring that everyone in the organization is working toward a shared vision.…

How Behavioral Science Can Enhance Client Relationships Shauna Keough

PR’s Top Pros Talk… How Behavioral Science Can Enhance Client Relationships

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 Shauna Keough, President of U.S. Public Relations at Syneos Health, shares how she applies behavioral science to build stronger client relationships. Shauna emphasizes the importance of understanding key factors like risk and work-life balance to gain deeper insights into client mindsets. Shauna also explains how she leverages these insights to strengthen her partnerships and drive success.

Shaping the Future of the Mid-Size Agency

PR’s Top Pros Talk… Shaping the Future of the Mid-Size Agency

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 In our recent episode of PR’s Top Pros Talk, Mike Rosich, CEO of Current Group, shared how mid-sized agencies are uniquely positioned to blend scale, creativity, and strategic agility. Mike emphasized the importance of building inclusive, audience-first operations and fostering bold, insight-led creativity that earns authentic connections in a polarized world. Drawing on his journey from DNA Communications to forming Current Group, Mike championed a “best idea wins” culture that democratizes creativity and prioritizes…