Binna Kim, Group CEO and Co-Founder of Vested, shares how communicators can deliver stories to a wider audience besides just sending a press release. Binna discusses the rise of employer brands after the start of the COVID-19 pandemic. Binna also shares a powerful message for current and aspiring leaders.
Paul Holmes, Founder and Chair of PRovoke Media, explains why companies should not only lead with their values. Paul talks about current events such as the Disney lawsuit and Bud Light’s recent ad campaign. Paul also reflects on the growth of the PR industry. Read Paul’s article here: //www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues
Sarah Berman, President of The Berman Group, explains how the global real estate industry can utilize the Metaverse. Sarah also shares how Metaverse 3.0 events can be accessible and engaging to clients and participants alike. Learn more about Metaverse 3.0 here: //www.dssimon.com/metaverse/
Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds. Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States…
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Alysha Duff Alysha Duff, account supervisor at Crenshaw Communications, talks with Isis Simpson-Mersha and Sarah Joyce from Ragan and D S Simon Media about how communicators can develop critical public relations skills. She also shares how communicators can build strong relationships with journalists. Duff also highlights her positive outlook when she faces rejection. TRANSCRIPT: SARAH: We are going to have a great conversation. Thank you so much for being here, Alysha. ALYSHA: Thanks,…