Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 and beyond.
Karen Clyne, Executive Vice President & Technology Sector Lead at BCW (Burson Cohn & Wolfe), explains how technology companies can best utilize PR. Karen also shares her excitement about the Metaverse and its growth opportunities. Karen also highlights the role of education when working with client partners.
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Joe Laresca Joe Laresca, Founder, CEO, and Creative Director of NOISE Joe Laresca, Founder, CEO, and Creative Director of NOISE, gives advice to aspiring entrepreneurs. He discusses how his team navigates working on multiple projects at once. Laresca also shares exciting plans for the future of the agency. >> Check out more NextUP episodes here! TRANSCRIPT: KATY: I’m Katy Colón, the Client Service and Marketing Associate here at D S Simon Media.…
Sharon Robustelli, founder and CEO of TEN3 Public Relations, discusses why thought leadership and executive visibility should be a standalone service. Sharon explains why companies should utilize the service to effectively communicate change. Sharon also talks about why companies are shifting away from having one company spokesperson and highlighting multiple members of the C-suite instead.
Teresa Bigelow, Founder of Spiral5, talks about the agency’s Starter Publicist Incubator program which teaches communicators how to be freelancers by developing their skill sets and networks. Teresa also explains the impact of the program and gives valuable advice for new freelancers.