PR’s Top Pros Talk: Stacey Bernstein

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 Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023. Download the full report here.

PR’s Top Pros Talk: Whaewon Choi-Wiles

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 Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.

NextUP – Rachel Butts

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Tel: 212.736.2727 news@dssimonmedia.com NextUP… Rachel Butts Brand Development and Public Relations Lead at Mabel’s Labels Rachel Butts, brand development and public relations lead at Mabel’s Labels, unleashes her creativity to create exciting brand experiences. She emphasizes the power of saying ‘yes’ to new opportunities, and describes how inspiring it is to work at a female-founded company. TRANSCRIPT:   ISIS: I’m Isis Simpson-Mersha, Conference Producer and Reporter at Ragan   LYNSEY: Hi, I’m Lynsey Stanicki, and…

PR’s Top Pros Talk: Lori Jung

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 Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.