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How to Place an Op-Ed in USA Today
USA Today’s Jill Lawrence Joins us from PR Summit DC 2018 and Shares How to Get Your Opinion Piece Placed in USA Today.
Jill Lawrence Commentary Editor at USA Today, chats with Douglas Simon, CEO of D S Simon Media about common mistakes communicators make while pitching her for an Op-Ed piece. She reveals best practices and other useful tactics communicators need to keep in mind to get their opinion piece published in USA Today.