Learn How to Get Your Story on the News

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 Communicators from leading brands, such as Macy’s and Danone North America, discussed how they earn more media coverage on broadcast outlets nationwide and shared tips on how to manage media coverage during the upcoming election year. Learn how to choose the right spokesperson for your brand here. Watch the full discussion here.   MODERATOR:  Doug Simon, CEO, D S Simon Media PANELISTS:  Orlando Veras, Director of National Media Relations, Macy’s, Inc. Michael Neuwirth, Senior Director, External…

The Beyoncé of the Business World, Brandi Boatner, on How to become a Socially Thoughtful Brand and Face Tomorrow’s Challenges

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   Brandi Boatner, Social and Influencer Communications Lead for Global Markets at IBM corporate communications, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. In her keynote speech, The Bold Type: Bending the Brand Backbone is Risky Business, Boatner talked about how PR practioners can help a brand become socially thoughtful. She also stressed that ‘tomorrow’ is the biggest challenge facing PR professionals in this this day and age.…

Alessandra Simkin: What are the Similarities and Differences in PR Across Industries?

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 Alessandra Simkin, Senior Manager of External Communications at Danone North America, spoke with Eric Wright, Executive Vice President at D S Simon Media, at the PRSA Tri-State Conference. During the PR Pals Talk Shop panel, Simkin talked about the Evian Drip Drop campaign. Evian partnered with visionary designer, Virgil Abloh, to create the new Evian collectable limited-edition glass bottle. She also shared insights on the similarities and differences between working in pharma and consumer.…

Epizyme’s Erin Graves Talks about PR Pals Talk Shop and Shares Networking Tips

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 Erin Graves, Senior Director of Corporate Affairs at Epizyme, a company focused on creating epigenetic medicines that are targeted at specific causes of cancer and other serious diseases, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. During the PR Pals Talk Shop panel, Graves shared insights on how to be creative and think outside the box in a regulated framework. She also shared some networking tips for young…

Brand Visibility 2020 Study

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 366 journalists were surveyed. The findings could make your brand more influential, visible, and authentic. The results are featured in the Brand Visibility 2020 report. Doug Simon, CEO of D S Simon Media, shares highlights including opportunities during the 2020 election year to get your spokespeople on television. Download a free copy of the report here.   Follow Doug Simon: