A nationwide survey by D S Simon Media found that social media and national news were far less trusted than local TV news. “Brands are spending hundreds of billions of dollars on advertising, marketing, and public relations each year. Given the high value placed on establishing trust, these findings are important to consider,” says Doug Simon, CEO at D S Simon Media.
Who are TV producers interested in interviewing? When they do interviews with people off site, how are they looking to acquire the footage? And, what are the implications of these findings for PR professionals? 62 TV producers participated in our latest survey, here is what we found: 92 % of producers are open to interviewing brand spokespeople for a segment on their television shows By a nearly 2 to 1 margin, producers prefer to interview…
Need some help getting ready for an interview? D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, dougs@dssimonmedia.com to schedule.
The number of earned television bookings for satellite media tours are increasing by about 60 percent and the question most often being asked is: what types of subjects are working well for satellite media tours? Reopening to the new abnormal Safety and Health Travel Retail Recreation in the summer Technology for the school and home office Interestingly, stations are still preferring to hear it straight from a spokesperson that works directly with the brand. All…
A recent report by TVB shows that local TV news viewership is up 162% among 18-34 year olds. What are PR professionals saying about the shifting local TV landscape? 61% were surprised that a high percentage of journalists is interested in interviewing brand executives. More than 80% said that COVID-19 made it more important to get organization leaders and CEOs featured on television, with 52% increasing their efforts in trying to realize this goal.…