Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country.

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