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PR’s Top Pros Talk… The Impact of AI and Deepfakes in the Entertainment Industry
Pamela Greenwalt, Chief Communications and Marketing Officer at SAG-AFTRA, reflects on the impactful initiatives taken to secure the ethical use of AI. She explains how AI and deepfakes compromise the integrity of artistic expression. Pamela also encourages other communicators to approach the use of AI with caution and awareness.
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Doug Simon is the Founder & CEO at D S Simon Media. D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.