PR’s Top Pros Talk… How Effective Collaboration Enhances Brand Partnerships

 Sarah Robarts, President and Founder of ⁠Ballantines PR⁠, discusses the importance of collaboration between employees, brands, and strategic partnerships. Doug and Sarah delve into the significance of arts and culture within the media landscape. She also shares insights on how to integrate passions into your work.

PR’s Top Pros Talk… Maximizing Your Owned Content Strategy

 Sarah Wood, Founder and Chief Communication Consultant at Sarah Wood Communication, offers valuable insights on how organizations can utilize their owned channels. She emphasizes the importance of repurposing content while ensuring consistency and communication. Sarah also advises businesses not to underestimate the power of public relations in helping them achieve their vision.

PR’s Top Pros Talk… The Year of Business Transformation and Corporate Reputation

 Megan Noel, Global President of Corporate Affairs at Golin, offers valuable insights from Golin’s 2025 Trends Report. She underscores that business transformation and corporate reputation are now inseparable. This convergence demands that companies must approach every decision through a dual lens of operational excellence and reputational impact, recognizing that these elements are inextricably linked in driving long-term business impact. The companies that will win this year will be the ones that effectively communicate their…