Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.
Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.
Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.
Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at Weber Shandwick, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘Earned Effect Study’.
Tina Beaty, Acting Chief Marketing & Experience Officer for SHRM, explains how businesses can advance their employee brand and experience by hosting events and training in the Metaverse. Tina also discusses how companies can redefine their relationship with technology.