Binna Kim, Group CEO and Co-Founder of Vested, shares how communicators can deliver stories to a wider audience besides just sending a press release. Binna discusses the rise of employer brands after the start of the COVID-19 pandemic. Binna also shares a powerful message for current and aspiring leaders.
Paul Holmes, Founder and Chair of PRovoke Media, explains why companies should not only lead with their values. Paul talks about current events such as the Disney lawsuit and Bud Light’s recent ad campaign. Paul also reflects on the growth of the PR industry. Read Paul’s article here: //www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues
Sarah Berman, President of The Berman Group, explains how the global real estate industry can utilize the Metaverse. Sarah also shares how Metaverse 3.0 events can be accessible and engaging to clients and participants alike. Learn more about Metaverse 3.0 here: //www.dssimon.com/metaverse/
Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds. Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States…
Tony Welz, Principal at W2 Communications, shares his advice for growing a specialized boutique agency including fostering community with media professionals and conducting research reports. Tony also discusses the importance of collaborating with clients and adapting to the current market.