Kasey Christolos, Senior Media Lead at Next PR, shares insightful data from the firm’s 2023 client survey. Kasey talks about how communicators can maximize ROI. She emphasizes the importance of connecting the PR and sales teams in an organization. Kasey also explains the abbreviation, FUD, and shares a client example.
Lori Russo, President of Stanton Communications, describes the benefits of working for an independent agency versus a large agency. Lori also explains the valuable lessons she has learned from traveling including the importance of understanding cultural expectations. Lori also shares an exciting announcement.
Sara Whitman, Chief People Officer at Hot Paper Lantern, shares insightful data from The 2023 War for Frontline Talent report. Sara explains how HR and other communications professionals can work together to re-recruit employees. Sara discusses why the C-suite should utilize LinkedIn to highlight employee achievement. Sara also shares her excitement for the future of work. Download the full report here: //hpl.hplcreative.com/wp-content/uploads/2023/02/The-2023-War-For-Frontline-Talent.pdf
Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 and beyond.
Karen Clyne, Executive Vice President & Technology Sector Lead at BCW (Burson Cohn & Wolfe), explains how technology companies can best utilize PR. Karen also shares her excitement about the Metaverse and its growth opportunities. Karen also highlights the role of education when working with client partners.