Glen Jackson, Co-Founder, Jackson Spalding, asserts that communicating with clarity and integrity is going to be extremely important in 2021. Organizations need to to display increased empathy and transparency when engaging with their audiences. Glen also encourages communicators to continue to utilize technology in new ways.
Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences. Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.
Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.
Grace Leong, CEO & Partner, Hunter, reminds us of the importance of living into your values and practicing based on your values. You need to find ways to manifest the core principles of communication in any environment you’re faced with. Grace also emphasizes the need to communicate the feeling of safety and security of people above all else.
Luke Lambert, President and CEO, G&S Business Communications, urges communicators not to turn page on 2020 so quickly. It is essential to take time and note the lessons learned in the past year and turn them into best practices. Luke also shares actions that his agency implemented to tackle issues of diversity and inclusion internally as well as with their clients.