RF Binder Named a PRSA-NY 2018 Big Apple Award Winner

Jill Metzger, Director of Media Relations at RF Binder was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about RF Binder’s winning campaign, The Joy in Childhood Foundation Brings a “Day of Joy” to New York, lessons learned and tips for an award-winning campaign.

About the Campaign

“The campaign was for The Joy in Childhood Foundation, which is a foundation that’s supported by Dunkin Donuts and Baskin-Robbins. And what we did was celebrate a special event at the Hospital for Special Surgery, where we donated hospital gowns to pediatric patients… We were able to secure a New York Yankee and New York Ranger to come and add a little bit of fun and excitement to the event. And it was great, it was well received.”

Tips for an Award-Winning Campaign

“I would say authenticity is really important and just making sure that what you do has a natural tie to your organization. The Joy in Childhood Foundation it’s founded on fun, positivity, and just giving families and customers who come into stores just a really nice experience.”