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Honoring Brands for the Best Use of Authentic Spokespeople
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How To Enter
- Select from one of the 43 awards categories to nominate a brand for their expert use of a spokesperson
- Fill out the online entry form with information about the campaign, the spokesperson’s work, and how the organization achieved communications goals.
- For help filling out the form, download the SPOKEies® Entry Guide to the right or email spokeies@spokeies.com.
Categories
Corporate
- Financial Services
- Health/Pharma
- Technology
- Travel
- Food & Beverage
- Emerging Growth Companies/Start-Ups
- Sports
- Media
- Home Improvement
- Fashion& Beauty
- Entertainment
- Professional Services
- Crisis Management
- Blockchain & Cryptocurrency
- Fintech
Non-Profit/Association
- Health
- Art
- Education
- Youth
- Advocacy/Cause Marketing
- Industry/Trade Association
- Membership Association
- Environment
Multicultural
- Financial Services
- Travel
- Health
- Technology
- Food & Beverage
- Fashion & Beauty
Global Campaign
- Financial Services
- Fintech
- Heath/Pharma
- Technology
- Consumer Products & Services
- Blockchain & Cryptocurrency
Most Authentic
- Corporate
- Non-Profit/Association
- Consumer
- CSR Campaign
- Celebrity (Third Party Only)
C-Suite Leader (Internal Only)
- Corporate
- Non-Profit/Association
Under 40 (Internal Only)
- Corporate
- Non-Profit/Association
Click to view sub-categories:
Corporate- Financial Services
- Health/Pharma
- Technology
- Travel
- Food & Beverage
- Emerging Growth Companies/Start-Ups
- Sports
- Media
- Home Improvement
- Fashion & Beauty
- Entertainment
- Professional Services
- Crisis Management
- Blockchain & Cryptocurrency
- Fintech
Non-Profit/Association
- Health
- Art
- Education
- Youth
- Advocacy/Cause Marketing
- Industry/Trade Association
- Membership Association
- Environment
Multicultural Campaign
- Financial Services
- Travel
- Health
- Technology
- Food & beverage
- Fashion & Beauty
Global Campaign
- Financial Services
- Fintech
- Health/Pharma
- Technology
- Consumer Products & Services
- Blockchain & Cryptocurrency
Most Authentic
- Corporate
- Non-Profit/Association
- Consumer
- CSR Campaign
- Celebrity
C-Suite Leader
- Corporate
- Non-Profit/Association
Under 40
- Corporate
- Non-Profit/Association
Entries are now closed for the 2019 SPOKEies®
Any organization to execute a campaign with a spokesperson is eligible. Spokespeople can be from within an organization (CEOs to digital media strategists) or a hired brand ambassador (celebrities to third party experts). Winners will be recognized for their achievements, and given the opportunity to be interviewed and featured on The SPOKEies® website. The campaigns or PR initiative must have taken place (either in part or in full) after January 1, 2018 and through 2019. Both US based and international entries are accepted.
- Categories
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Click to view sub-categories:
Corporate- Financial Services
- Health/Pharma
- Technology
- Travel
- Food & Beverage
- Emerging Growth Companies/Start-Ups
- Sports
- Media
- Home Improvement
- Fashion & Beauty
- Entertainment
- Professional Services
- Crisis Management
- Blockchain & Cryptocurrency
- Fintech
Non-Profit/Association- Health
- Art
- Education
- Youth
- Advocacy/Cause Marketing
- Industry/Trade Association
- Membership Association
- Environment
Multicultural Campaign- Financial Services
- Travel
- Health
- Technology
- Food & beverage
- Fashion & Beauty
Global Campaign- Financial Services
- Fintech
- Health/Pharma
- Technology
- Consumer Products & Services
- Blockchain & Cryptocurrency
Most Authentic- Corporate
- Non-Profit/Association
- Consumer
- CSR Campaign
- Celebrity
C-Suite Leader- Corporate
- Non-Profit/Association
Under 40- Corporate
- Non-Profit/Association
- Enter
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Entries are now closed for the 2019 SPOKEies®
- Who’s Eligible
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Any organization to execute a campaign with a spokesperson is eligible. Spokespeople can be from within an organization (CEOs to digital media strategists) or a hired brand ambassador (celebrities to third party experts). Winners will be recognized for their achievements, and given the opportunity to be interviewed and featured on The SPOKEies® website. The campaigns or PR initiative must have taken place (either in part or in full) after January 1, 2018 and through 2019. Both US based and international entries are accepted.
ABOUT THE SPOKEies®
The SPOKEies® is the first program to honor brands, non-profits and corporations for the best use of authentic spokespeople.The awards have acknowledged leaders who communicate honestly and effectively on behalf of their organizations, with winners representing the best in the business. 27 business and non-profit leaders have already been honored with a SPOKEies® Award in categories including Most Authentic, Under 40 and C-Suite Leader. The SPOKEies® is sponsored by D S Simon Media. CommPRO acts as the 2019 Marketing Partner.
“Know your audience. Helping highly educated and skilled audiences tell stories rather than providing too many details, facts and data points is of the utmost importance in our field of health and science communications.”
Donna LaVoie, President and CEO of LaVoie Health Science,
Winner of SPOKEies®
“Be someone people can count on. If you say you’re going to forward additional information, then follow through and do it. If it’s something you can’t do, own it and provide an alternative option whenever possible.”
Sheri Sword, Vice President of Communications at Better Business Bureau at Dayton & Miami Valley,
Winner of SPOKEies®
“You have to find a voice that embodies the best of what you are speaking on behalf of, and that stands up to the criticisms and attacks that come from those standing in opposition.”
Patrick Riccards, Chief Communications Officer at the Woodrow Wilson Fellowship Foundation,
Winner of the Non-Profit Education SPOKEies® category
“… know your audience and tailor your remarks to what they care about most.”
Daniel Durazo, Director of Communications at Allianz Global Assistance USA,
Winner of SPOKEies®
“It’s important to be genuine and passionate. Always listen and respond accordingly in order to make a meaningful connection with your audience – whether it’s a with a media outlet or directly to a key stakeholder.”
Todd Kaplan, Vice President of Marketing at PepsiCo,
Winner of SPOKEies®
“Start with the audience in mind. Being authentic and effective as a spokesperson begins by hearing your audience before you speak so that the message received is prioritized over the message delivered. To do this, you must become the subject matter expert, possessing a depth of understanding that affords the confidence to be creative, expressive and complete.”
Marc Goldman,Marketing/Sponsorship Manager of the Marine Corps Marathon,
Winner of SPOKEies®
Meet the Past SPOKEies® Award Winners
SPOKEies® Award Winner
Category: Under 40
Spokesperson: Todd Kaplan
Vice President, Water Portfolio – PepsiCo
North America Beverages
SPOKEies® Award Winner
Category: Non-Profit Trade Association
Spokesperson: Mike McCormick
Executive Director and COO of the Global Business Travel Association
SPOKEies® Award Winner
Category: C-Suite Leader Non-Profit Association
Spokesperson: Danielle Holly
CEO at Common Impact
SPOKEies® Award Winner
Category: Non-Profit Education
Spokesperson: Patrick Riccards
Chief Communications Officer at the Woodrow Wilson Fellowship Foundation
SPOKEies® Award Winner
Category: Nonprofit Advocacy/Cause Marketing
Spokesperson: Steve Kerber
Director of UL Firefigher Safety Research Institute
SPOKEies® Award Winner
Spokesperson: Greg Rosica
Contributing Author and Spokesperson to the EY Tax Guide
SPOKEies® Award Winner
Category: Non-Profit Health
Spokesperson: Luke Margolis
Corporate Communications Manager at Atlantic Health System
SPOKEies® Award Winner
Category: Non-Profit Membership Association
Spokesperson: Sheri Sword
Vice President of Communications at Better Business Bureau at Dayton & Miami Valley
SPOKEies® Award Winner
Category: Non-Profit Youth
Spokesperson: Meridith Maskara
CEO, Girl Scouts of Greater New York
SPOKEies® Award Winner
Category: Corporate Health/ Pharma
Spokesperson: Michael A. Smith, M.D.
Senior Health Scientist for Life Extension
SPOKEies® Award Winner
Category: Corporate Emerging Growth / Startups
Spokesperson: Donna LaVoie
President and CEO of LaVoie Health Science
SPOKEies® Award Winner
Category: Corporate Travel
Spokesperson: Daniel Durazo
Director of Communications at Allianz Global Assistance
SPOKEies® Award Winner
Category: Most Authentic Corporate
Spokesperson: Sam Fay
Senior Vice President of Global Brand Strategy at Guinness World Records
SPOKEies® Award Winner
Category: C-Suite Leader Corporate
Spokesperson: Donna LaVoie
President and CEO of LaVoie Health Science
SPOKEies® Award Winner
Category: Corporate Food + Beverage
Spokesperson: Kristin Bradley
PR Manager at B&G Foods
SPOKEies® Award Winner
Category: Media
Spokesperson: Gabe Saglie
Senior Editor for Travelzoo
SPOKEies® Award Winner
Category: Corporate Sports
Spokesperson: Marc Goldman
Marketing/Sponsorship Manager of the Marine Corps Marathon
SPOKEies® Award Winner
Category: Corporate Technology
Spokesperson: Roy Taylor
Founder Chief Revenue Officer MR.Studio
Previous Corporate Vice President and Worldwide Head of AMD Studios
Which Celebrity Is Your Favorite Spokesperson?
For the first time ever, PR pros can submit a nomination for their favorite celebrity spokesperson. Additionally, you can submit a favorite spokesperson to become famous through their work with a brand (think Flo from Progressive, The Sprint Guy Paul, or Jan from Toyota).
Email your nomination to stars@spokeies.com (emails should include the celebrity’s name, the brand, a brief description of why they’re deserving and note if the individual submitting worked on the campaign).
SPOKEies® UNIVERSITY
Best practices, tips and tactics from top minds in the business including Award Winners, Nominees, Judges and our Advisory Board.
© 2019 D S Simon Media. All rights reserved