Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn, discusses how brands and organizations can build a strong thought leadership strategy. She shares why it’s important to take notice of new content formats created by news outlets and journalists alike. Jess also emphasizes the significance of owned content and having an always-on approach.
Jonathan Heit, Co-Founder and Global CEO of Allison, shares how he applies client insights to continuously grow the agency. He discusses the impact of measurement. Jonathan also explains Allison’s successful onboarding and training practices.
Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds. Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States…
Tony Welz, Principal at W2 Communications, shares his advice for growing a specialized boutique agency including fostering community with media professionals and conducting research reports. Tony also discusses the importance of collaborating with clients and adapting to the current market.
Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.