Davelyn Tardi Reyes, Public Relations Director at Discover Puerto Rico, discusses her tactics for building strong relationships with journalists. She emphasizes the importance of staying informed by engaging with local communities. Davelyn also shares an example of a successful brand partnership.
Sarah Wood, Founder and Chief Communication Consultant at Sarah Wood Communication, offers valuable insights on how organizations can utilize their owned channels. She emphasizes the importance of repurposing content while ensuring consistency and communication. Sarah also advises businesses not to underestimate the power of public relations in helping them achieve their vision.
Megan Noel, Global President of Corporate Affairs at Golin, offers valuable insights from Golin’s 2025 Trends Report. She underscores that business transformation and corporate reputation are now inseparable. This convergence demands that companies must approach every decision through a dual lens of operational excellence and reputational impact, recognizing that these elements are inextricably linked in driving long-term business impact. The companies that will win this year will be the ones that effectively communicate their…
Curious about what’s next for communicators in 2025? In our second episode of “What to Watch for in 2025”, 12 of PR’s Top Pros share their unique perspectives. Topics covered include tech innovations, evolving client relationships, earned media, and more. >> Listen to the episode on Spotify, Apple Podcasts, and others.
Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company’s narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today’s ever-changing earned media environment.
