Satellite Media Tours Are Making a Comeback

Most Popular, PR Insights, video, video blog

Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its newscasts on politics in 2020. A second reason, a 38% increase in use of internal spokespeople in…

It’s Not Fake News, It’s Local TV News

newsroom news, PR Insights, video, video blog

 A recent Pew Research piece found that 41% of Americans say their preferred method of getting local news is from TV, outpacing the 15% who selected social media and 23% who selected websites or apps. What does this mean? For starters: even if online news is convenient, it’s getting harder and harder for the public to trust it. The authenticity and familiarity of local news reporters has more viewers impressed. 81% of respondents believe…

The Joy of Missing Out – JOMO

Case Studies, newsroom news, video blog

  The “Joy of Missing Out” is all about promoting healthy habits, such as taking breaks from social obligations and work appointments to catch up on sleep, exercise and time with family. Chris Heuisler, The Global Run Concierge for Westin Hotels and Dr. Kristen Knutson from the World Sleep Society partnered on a Satellite Media Tour to explain how their brands support JOMO.

An Accessible CEO Makes Brands More Authentic

PR Insights, video, video blog

 Key findings from the Brand Authenticity Survey 2018 include: Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year. Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits. The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas…