Michael Kempner, Founder and CEO of MikeWorldWide, discusses the significance of maintaining a strong reputation. He explains how communicators can play an active role in reputation management. Michael also shares what tools his team uses to mitigate potential risks.
Alex Schriver, Senior Vice President of Public Affairs at the Pharmaceutical Research and Manufacturers of America (PhRMA), explains how he builds trust with key stakeholder audiences through internal and external localization efforts. He shares how he applies a campaign-style approach to communicate and engage with his team to “win the day.” Additionally, Alex emphasizes how leaders can ensure their employees’ voices are genuinely heard and valued.
Erin Simon, Vice President and Head of Plastic Waste and Business for World Wildlife Fund, shares valuable insights on bringing people together to tackle environmental challenges. Jessica Berk Ross, Managing Partner of Global Public Affairs for FINN Partners, discusses her strategies for navigating complex issues and fostering consensus. They also emphasize the power of storytelling in raising awareness and driving action.
Toni Harrison, Founder and CEO of Etched Communication, discusses the importance of having PR professionals involved in the business decision-making process. She shares how organizations can authentically engage with their original customers while reaching new audiences. Toni also explains how implementing measurement techniques throughout a campaign can optimize results.
Rachel Rosenblatt, Senior Managing Director at FTI Consulting, discusses how employees apply their sector-specific knowledge to enhance collaboration and deliver tailored results. She explains how her team creatively shares industry news with a broad audience. Additionally, Rachel delves into what brands can anticipate from consumers during the holiday season.