Melissa Marasco, Corporate Brand & PR at Guardant Health, shares how to leverage the principles of ethos and logos to strengthen strategic communication efforts. She explains the psychological drivers of brand awareness, emphasizing how subconscious decisions influence consumer behavior. Melissa also discusses the importance of blending art and science in storytelling.
For brands aiming to connect with the Hispanic community this holiday season, it’s crucial to understand the traditions that matter to them. Yerddy explains why brands should partner with influencers who are dedicated to social justice and sustainability initiatives. Additionally, she emphasizes the need for communicators to invest in the future of Hispanic students.
Julie Murphy, President of Sage Communications, provides insights on what businesses should expect when working with federal government organizations. She delves into the dynamics of a presidential transition. Julie emphasizes how public relations and rapid response strategies increase visibility in government media. Additionally, she highlights the role of government employees.
Meghan Kelleher, Founder and CEO of Corner Market Communications, discusses the significance of a people-first culture and how it drives her business forward. She reflects on the core values her team developed. Meghan also emphasizes the role joy plays in fostering a thriving work environment.
We hope this video provides you with some holiday cheer. Here is a list of causes our team supports. Animal Care Centers of NYC Crossroads Community Services Tunnel to Towers Foundation Physicians for Human Rights MS Focus Planned Parenthood Action Fund The World Food Programme The Lustgarten Foundation The Guide Dog Foundation Andrew McDonough B+ Foundation The National Marrow Donor Program American Heart Association Misericordia City Parks Foundation Breast Cancer Research Foundation Hudson Valley…