The TASC Group Named a PRSA-NY 2018 Big Apple Award Winner

Lawrence Kopp, President at The TASC Group was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about The TASC Group’s winning campaign, Orthodox & Ordained: Making the Case for Women Rabbis in the Orthodox Jewish Community, lessons learned and tips for an award-winning campaign.

About the Campaign

“A group of Orthodox women had started an organization to ordain female rabbis in the Orthodox community. It’s a very controversial issue in the community itself. And they felt that they were on the right side of history, in terms of their own community and in terms of their own faith. They brought the Task Group on to help them promote the campaign and really do a lot of crisis communications work, in terms of preparing the community and ushering in a way which this organization could ordain female…rabbis in the community.”

Tips for an Award-Winning Campaign

“I think that it’s important for us as owners to attract clients that are inspiring, that have meaning that are having an impact in the community, and then recruit people and retain people around you, who believe in the same mission, who want to do public relations work and have a profound impact on people’s lives and it can profoundly impact the community.”