The TASC Group Named a PRSA-NY 2018 Big Apple Award Winner

Lawrence Kopp, President at The TASC Group was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about The TASC Group’s winning campaign, “Making Her Death Count”: Launching the Heather Heyer Foundation in the Aftermath of Charlottesville lessons learned and tips for an award-winning campaign.

About the Campaign

“Susan Bro lost her daughter Heather Heyer in Charlottesville this summer due to the race riots that were occurring, and she wanted to launch the Heather Heyer Foundation and make her daughter’s death count-as that was her mantra.”

“Shoot for the moon that was our expression because the story had already been a national story. We had to treat this almost like a crisis story on some level. But we couldn’t be shy with this. We had to really go for the biggest outlets the biggest media interviews you could get.”