How brand and agency communicators are booking TV interviews
The desire to feature your own spokespeople in TV interviews is the single biggest factor driving satellite media tour growth
– Doug Simon, CEO & Founder, D S Simon Media
Key findings:
- 97% of communicators surveyed planned to maintain their use of SMTs at a high level or increase it in 2022
- 68% of brand communicators preferred to use Zoom when conducting satellite media tours
- While 70% of communicators prefer to feature one spokesperson during satellite media tours, of those preferring two spokespeople, more than 90% included featuring at least one company or brand spokesperson
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