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Using AI To Predict & Deliver On Consumer Demand for the Big Game
Behind the Scenes with LLamasoft’s CEO During His Satellite Media Tour
1.3 billion wings, 12 million slices of pizza, 14 billion hamburgers, and 51.7 million cases of beer— how do the right products get delivered to the right places, in the right amounts, in time for all the Big Game parties? AI-powered supply chain technology is playing a leading role says industry leader LLamasoft. LLamasoft works with many of the country’s largest food and beverage manufacturers to predict this year’s hottest snacks and tackle the logistical challenges of making sure the right amount of snacks are in stores before game day.
LLamasoft’s CEO, Razat Gaurav, conducted more than 25 television and radio interviews across the country to discuss how companies are using AI to sense or predict consumer demand for their most beloved snacks and beverages during one of the biggest food consumption days of the year.
Learn more about satellite media tours here.
FULL TRANSCRIPT
Anchor: Can you give us an example of how AI is being used by these major brands to get product where they need to go?
Razat Gaurav: Sure, a very good example for this is being able to make more accurate predictions. It’s an area where you use historical data, but once you overlay historical data with forward looking leading indicators, and you look at all the different variables like weather patterns, like demographics, like macroeconomic factors, and how the economy is performing, employment rates for example. Then with those predictions in place, you use advanced mathematical models to help figure out what is the right balance of inventory to be carrying because you don’t want to overstock, but you also don’t want to be under-stocking because the stakes are so high.
Lisa Hajra: Satellite media tour has been a really effective way for us to reach a lot of people in a shorter amount of time. So, for Llamasoft and how AI is used to bring snacks to them. It is a very interesting topic for a lot of people. So, the SMT is a great way to reach a lot of people at one.
