Cherilyn Cecchini, M.D., Partner at FINN Partners, reflects on the lessons she has learned from her residency and how they apply to her communications role. Cherilyn describes how medical professionals and agency leaders can effectively work together with patients and their families. Cherilyn also shares valuable information from her medical research.
Ryan Lilly, Senior Vice President and Managing Director of MWW Health, describes the dos and don’ts of building a healthcare practice at an agency. Ryan explains how healthcare communicators are continuing to lead with a value-based care approach. Ryan also discusses the importance of patient privacy.
Doug Broad, Principal of Three Rings Inc., shares how his agency’s hands-on media relations approach positively affects its employees and clients. Doug also discusses how analyst relations should go beyond simply getting in reports and explains some trends they are seeing in the VC space.
Jennifer Bodner, CEO of Babbit Bodner, discusses how to manage the unpredictability of PR by planning ahead and knowing when to pivot. Jennifer emphasizes the importance of gathering insights during the research process. She talks about the value of being a scrappy and strategic communicator. Jennifer also shares what Taylor Swift, Beyoncé, and the Barbie movie have in common.
Chrissy Faessen, Principal at ConwayStrategic, shares the methods she uses with clients to develop strategic and authentic messaging. Chrissy also explains how she connects with reporters through email and social media and discusses developing visibility opportunities during tight news cycles for her healthcare clients.