Category Archives: video

PR’s Top Pros Talk: Mark Weiner

 How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions…

PR’s Top Pros Talk: David Barkoe

 How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements.

PR’s Top Pros Talk: Michael Kaye

 How can communicators build strong relationships? Michael Kaye, Associate Director of Global Communications at OkCupid, discusses the value of introducing yourself with your pronouns and how to empower your most authentic and confident self. Michael also highlights how OkCupid has led the charge for expanded inclusion for LGBTQ+ daters, and how other companies have followed suit. Michael includes advice to viewers on how to utilize all of their platforms to boost and connect with…

PR’s Top Pros Talk: David Warschawski

 What are the benefits of working with start-ups? David Warschawski, Managing Director of W Ventures and Founder and CEO of Warschawski, discusses how he utilizes his agency’s marketing and communications skills to build revenue and drive employee engagement. David also reveals his pet peeves about the communications industry and suggestions on how to make it better.

PR’s Top Pros Talk: Stefan Pollack

 How can organizations navigate uncertain times? Stefan Pollack, President of The Pollack Group, calls for brands to send out well-thought-out messages that communicate empathy and awareness. Stefan also shares his perspective, as a professor, on the challenges and triumphs the younger generations have faced throughout the pandemic.