Agencies can work best by listening and being honest and empathetic, says Anna Lingeris, Earned Media & Brand Publicity Lead at the Hershey Company. It is more important than ever to read the news and spend time understanding how to work within the new norms in an empathetic way. Organizations need to understand how their messages fit into what’s happening around them. These are times where the world needs heartwarming stories that would truly…
The number of earned television bookings for satellite media tours are increasing by about 60 percent and the question most often being asked is: what types of subjects are working well for satellite media tours? Reopening to the new abnormal Safety and Health Travel Retail Recreation in the summer Technology for the school and home office Interestingly, stations are still preferring to hear it straight from a spokesperson that works directly with the brand. All…
The time to speak up is now. Executive producer of The Grapevine, Donovan Thompson, breaks down the current state of diversity and racial awareness in the workplace and shares thoughts on the effective ways to implement change. PRWeek reported that only 13% of the leaders in PR agencies are non-white, even after five years of trying to increase diversity in the industry. This is a trend that goes beyond the PR field; black…
Organizations need to get out of the “going back to normal” mentality. Matt shares findings of his team’s ethnography study that tries to understand how the mindset of executives is changing and evolving as a result of COVID-19 and racial unrest. The role of strategic communicators is increasingly becoming more important when it comes to giving advice on not only what to say during these challenging times, but what to do. Matt also…
A recent report by TVB shows that local TV news viewership is up 162% among 18-34 year olds. What are PR professionals saying about the shifting local TV landscape? 61% were surprised that a high percentage of journalists is interested in interviewing brand executives. More than 80% said that COVID-19 made it more important to get organization leaders and CEOs featured on television, with 52% increasing their efforts in trying to realize this goal.…