PR’s Top Pros Talk COVID – Lisa Ross

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Lisa emphasizes the importance of taking action in this moment – especially regarding the dramatic effects of COVID-19 on historically-marginalized communities. She notes the responsibility for brands to be serving and solving, rather than selling. And she notes that, despite low marks for all four institutions studied in Edelman’s Trust Barometer in January, the pandemic offers government, business, nonprofits and the media a chance to rebuild trust with their actions. Check out Lisa’s most recent…

PR’s Top Pros Talk COVID – Jim Joseph

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It’s time to rethink your value as a brand. Brands need to seek new ways to offer value that goes beyond products and services. In his discussion with Doug Simon, CEO at D S Simon Media, Jim Joseph also encourages to listen closely to why customers are making the decisions they are–the subject of his new book The Conscious Marketer. It’s also more important now to make appearances in the media and inform the public…

Tips for “At Home” TV Interviews

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So, you’ve landed your client or senior leader an interview opportunity on a major outlet. You want to make sure they’ll look and sound their best in this era of Skype, Zoom and Cisco Webex interviews. While audiences have quickly gotten used to cable news interviews from home environments, the better the picture and sound quality, the more effective your message. In this issue of COVID-19 Media Guide for PR Pros, we provide you with…

What Are Brands Doing?

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How are brands getting their stories on television? Does the media interest voiced in surveys match their actual interest when it comes to scheduling interviews with actual spokespeople? How is technology helping to put brand stories on television? We address those questions in this issue of COVID-19 Media Guide for PR Pros. We put the “media interest” question to the test in one day of pitching a lifestyle story on creating relaxing spaces in your…

Radio Survey Results

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In the third edition of COVID-19 Media Guide for PR Pros we share the first results of our radio survey. 25 radio stations responded.   According to Nielsen, radio audiences are increasing substantially as more people work from home. 92% of the stations were interested in a coronavirus related story. 88% of the stations were interested in interviewing a brand expert in a general story unrelated to the virus. Radio is the fastest and lowest…