A satellite media tour is the best way to get your experts and spokespeople interviewed on multiple TV stations across the country in a very short amount of time. The tour can target specific geographic regions, or a large national audience. Over the last five years, local TV news stations have significantly increased their use of SMTs and 92% of the news producers we surveyed are open to interviewing brand spokespeople. Additionally, viewership of local TV newscasts has also become younger and more diverse.
On top of that, local TV news is a highly trusted source of information. In an Omnibus survey of nearly 1,100 Americans, 85% trusted local TV news more than social media and 67% trusted local TV news more than national news. More people watch local TV news than watch either cable news or national TV news.
How it works: We work with you to develop a storyline and angle that is pitched to the media knowing that the executive spokesperson will be available on a specific date within a certain block of time. In advance of the morning of the SMT, it usually takes about two to three weeks to get the stations lined up, and because of that upfront work by our in-house media relations team, you’ll know going into the tour what is on the schedule. Thus, there is a control that’s very different than say a press conference where you have limited knowledge about what the coverage will be. During the five-hour media tour window, your spokesperson conducts 20 or more interviews with stations across the country, reaching millions of people. The tour can take place from a broadcast studio or on location from your spokesperson’s home, office, or other venue to add visual interest, authenticity, and convenience. These tours can also feature B-roll that can be rolled in live during the interviews to guarantee visual branding. Additionally, we provide a virtual green room that allows the PR team to watch and listen in real time providing feedback during breaks between interviews. After the tour, some TV stations even repurpose the interviews on their websites or streaming apps, creating even more exposure for a campaign.
